Point of Sale
Purchase Prices and Cost Calculation
2 min read#68
Enter purchase prices per menu item to get automatic margin calculation, food cost and menu engineering in Analytics.
Why purchase prices? Without purchase prices you only know what you sell for – not what you earn. With purchase prices you unlock:
- Margin calculation – gross margin per item and category
- Food cost % – what share of revenue goes to raw materials
- Menu engineering – classification into Stars, Plowhorses, Puzzles and Dogs
- Profitability reports – in the Analytics dashboard
How to enter purchase price:
- Go to Admin → Menu
- Click the item you want to edit
- Fill in the "Purchase price" field (price excl. VAT)
- Save
Where does it show?
| Location | What's shown |
|---|---|
| Analytics → Food Cost | Food cost % per category and total |
| Analytics → Menu Engineering | Stars/Dogs matrix based on margin + popularity |
| Item detail | Gross margin in SEK and percent |
| AI Boss | Can answer "Which dishes have the lowest margin?" |
Stars/Dogs matrix:
| Category | Popularity | Margin | Action |
|---|---|---|---|
| Stars | High | High | Keep and promote |
| Plowhorses | High | Low | Raise price or lower cost |
| Puzzles | Low | High | Promote more |
| Dogs | Low | Low | Consider removing |
Tip: Start with your 20 best-selling items. That alone gives a good picture of your profitability. Update purchase prices quarterly or when supplier prices change.
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