Vendion
    Marketing

    CRM Dashboard – Key Metrics

    1 min read
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    Open Marknadsföring → Översikt (Marknadsföring → Overview). Choose 7 dagar, 30 dagar, 90 dagar or 12 mån. The period controls new guests, the timeline and campaign summary; totals are cumulative.

    The dashboard gives you a quick overview of your guest relationships.

    KPI cards:

    MetricDescription
    Totalt gäster (total guests)All registered guests
    Stamgäster (Regulars)5+ visits
    Nya gäster (new guests)First visit within selected period
    Riskgäster (at-risk guests)Guests with the Riskgäst auto-tag; its default rule is 5+ visits and more than 60 days since the last visit

    Lifecycle funnel: Alla gäster → Återkommande (2+ visits) → Regelbundna (at least 2 visits, latest within 30 days) → Stamgäster (5+) → VIP (top 10% by spending)

    Charts:

    • Visit timeline (guests and revenue over time)
    • Most popular dishes (top 10)
    • Best guests (top 5 by spending)
    • Tag distribution
    • Campaign summary (campaigns, messages and recorded deliveries)

    This feature is part of Vendion Marketing.

    Curious how it looks in practice? Read more about the product or book a short demo.

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