Marketing
CRM Insights – Deeper Analysis
1 min read#15
Open Marknadsföring → Översikt (Marketing → Overview) and scroll to the insights.
Insights provide advanced analytics based on guest data.
Visit heatmap:
- Grid with weekday × time of day, 10:00–22:00
- Shows which times are most popular (last 6 months)
Retention cohorts:
- Line chart showing the percentage who booked or visited in each month. Each line groups guests with the same first month. The chart appears when enough data is available.
Guest flow:
- New and returning guests this month. Blev stamgäster counts guests with at least five visits whose latest visit was this month; it does not only count people reaching five visits this month. Förlorade (90d) means at least two visits and at least 90 days since the latest.
Popular combinations:
- Top 5 item pairs ordered together (last 3 months)
Spending segmentation:
- Histogram showing guest distribution by total recorded spending
New vs returning:
- Donut chart with monthly comparison
This feature is part of Vendion Marketing.
Curious how it looks in practice? Read more about the product or book a short demo.
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