Overview – How Vendion Marketing Works
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Vendion Marketing (formerly GästCRM) is a module for building relationships with your guests. Guest profiles can be enriched through linked orders and bookings. You can also create guests manually and need to check contact details and messaging choices.
Key features:
- Guest registry with profiles, visit history, and AI insights
- Tags (manual and automatic) for categorizing guests
- Segments for filtering guest groups
- Campaigns via SMS and email
- Automations that send messages at the right moment
- CRM dashboard with key metrics and insights
- Waiter Intel – AI-generated guest context for servers
Seven tabs in the module:
| Tab | Content |
|---|---|
| Översikt (Overview) | Dashboard with KPIs, visit trends, insights |
| Gäster (Guests) | Guest list, profiles, tags, segments |
| Kampanjer (Campaigns) | Create and manage SMS/email campaigns |
| Automationer (Automations) | Automated messages triggered by events |
| Lojalitet (Loyalty) | Members, points, tiers and settings |
| Klippkort (Stamp cards) | Stamp cards and collected stamps |
| Presentkort (Gift cards) | Issue and manage gift cards |
Access: Go to Marknadsföring (Marketing) in the admin menu.
This feature is part of Vendion Marketing.
Curious how it looks in practice? Read more about the product or book a short demo.
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How Guests Enter the System
Guests are linked through bookings, orders or Link guest in the POS. An SMS receipt does not by itself create a guest profile.
Guest Registry – Search and Filter
Search by name, phone or email. Filter by tags and segments and sort the registry by visits, spending or name.
CRM Dashboard – Key Metrics
The dashboard gives you a quick overview with KPI cards, lifecycle funnel, and charts on visit trends.