Guest CRM, tags, segments, campaigns and automations
Vendion Marketing is a module for building relationships with your guests. Everything is built on customer data collected automatically from the POS and booking system.
Guests are created automatically via payment, booking, walk-in, or online ordering. You don't need to do anything manually.
The guest registry gives you an overview of all your guests with search, filter, and sorting.
Click on a guest to see the full profile with statistics, booking history, and order history.
Add a guest manually when you get the details by phone, an off-system booking, or face-to-face. The form captures phone, email, birthday, tags, and consent — critical for GDPR.
Tags are categories you put on guests so you can filter, segment, and target campaigns. Manual tags are set by staff, auto-tags are computed nightly by the system.
Automatic tags are assigned and removed by the system based on rules you define – e.g. Regular, VIP, and At-risk guest.
Segments are dynamic filters that define a group of guests based on combinations of criteria with live preview.
Send an SMS or email to a group of guests with AI suggestions, variables, and scheduling.
Follow up on campaign performance with delivery funnel, ROI calculation, and individual status per recipient.
Automations send messages automatically at the right moment — event, schedule, or date field. Six preset automations activate per restaurant, with spam protection and consent checks.
Vendion creates six automations automatically: welcome, birthday, win-back, thank you, no-show follow-up, and VIP upgrade.
Build a custom automation with trigger, delay, filter, channel, and message. Built-in spam protection mechanisms.
The dashboard gives you a quick overview with KPI cards, lifecycle funnel, and charts on visit trends.
Insights provide advanced analytics: visit heatmap, retention cohorts, guest flow, popular combinations, and more.
Waiter Intel generates a short AI summary about each guest – visible for staff in the POS and at bookings.
AI Boss can help you with CRM tasks directly in chat – search guests, view profiles, create campaigns, and more.
Vendion respects GDPR with separate consents for SMS and email, automatic unsubscription, and cooldown.
Each SMS costs 0.89 SEK. Campaigns show cost before sending, every SMS is logged individually, and the total appears on the monthly invoice.
Tag a hundred guests with a single click. Use search filters and segments to find the right audience, select them in the list, and apply or remove tags.
Vendion offers ready-made email templates for campaigns: Standard, New Menu, Event, and Offer.
Split your recipient list in two and send different message variants to see which performs best. Vendion does not have a dedicated A/B button yet – but you can run the test manually in a few minutes.
When a guest requests access to or deletion of their personal data, you as the data controller must act within 30 days. Here is how to do it correctly in Vendion.
Vendion uses three different email systems for three different purposes. Brevo is the tool for recurring newsletters to your warm list – guests who have already given consent.
Vendion has 19 different filter types to build exactly the segment you need. Here are all filters explained with examples of when they are useful.
Recipe book for automations: 15 concrete triggers you can set up in 5 minutes each. From welcome SMS to birthday greetings and VIP notifications.
Vendion has a soft limit of 1,000 recipients per campaign. Here is how batch handling works, why the limit exists, and how to send to larger lists.
Guest Intel gives you an AI-generated three-sentence summary of a guest – perfect for preparing before VIP visits. Cached 24 hours, built on all data in the system.
