Vendion
    Marketing

    Add a Guest Manually

    5 min read#5

    Most guests appear in the registry automatically — via the POS, online orders, or the booking system. But sometimes you need to add someone manually: a corporate client calling in, a regular who never books online, or a VIP you want on file before they even visit.

    When do you need to add a guest manually?

    • Corporate client calls to book an event — you want the profile ready before booking
    • Regular always pays cash and won't leave a number at the till, but agrees to be in the registry
    • Guest you met off-premise (industry contact) you want to invite to events
    • Occasional transfer from an old CRM before Vendion (point-wise — bulk import via CSV is future work)

    Step by step:

    1. Go to Marketing → Guests
    2. Click New Guest in the top right
    3. Fill in the form (see field guide below)
    4. Click Save guest

    Field guide:

    FieldRequiredTip
    NameYesFirst + last name if you have it. Variable {name} in campaigns uses this
    PhoneNo but strongly recommendedThis is the key. The system automatically matches future orders and bookings against the phone number
    EmailNoRequired if you want to send email campaigns
    BirthdayNoActivates birthday automation (preset, sends 1 day before)
    NotesNoInternal staff notes — e.g. "Always table 8", "Shellfish allergy"
    SMS consentOn by defaultSoft opt-in for your own guests. Untick if the guest said they don't want SMS
    Email consentOn by defaultSoft opt-in. Untick if the guest doesn't want email
    TagsNoYou can add e.g. "VIP", "Corporate", "Wine lover" directly

    The phone number is critical

    Vendion uses the phone number as the primary key for auto-matching. When the guest later:

    • Pays at the POS and gives the same number
    • Books a table online with the same number
    • Places an online order

    ...the system automatically links the activity to the manual profile you created. No duplicates, no lost visit history.

    The number is normalized, but format matters: +46701234567 and 070-123 45 67 will NOT match today. Be consistent — we recommend +46701234567 (international) or 0701234567 (no hyphens). Improved phone number normalization is planned for Q3 2026.

    Consent and messaging — how it works

    Vendion uses a soft opt-in model for guests you add yourself or who buy from you: SMS and email consent are on by default. The idea is that you can stay in touch with your own guests — but always respecting their wishes. Two safeguards are built in:

    • An unsubscribe link in every message — the guest can say no at any time (SMS STOP, email unsubscribe). Sending then stops automatically.
    • You can untick right away — if the guest says they don't want SMS or newsletters, untick the box at registration.

    Always respect the guest's wishes:

    • If the guest says "don't send me anything" → untick both boxes.
    • Vendion automatically saves a timestamp for consent status, and the guest can always unsubscribe themselves.
    • Only send what's relevant to the guest's relationship with your restaurant.

    Your responsibility: as a restaurant you're responsible for making sure your messaging complies with GDPR and marketing law. Soft opt-in suits your own guests with clear unsubscribe — if you're unsure whether a particular send is okay, check with your own legal advisor.

    Birthday — an underrated gold mine

    If the guest gives you their birthday (plus email/SMS consent), the preset birthday automation activates automatically: 1 day before, a birthday SMS with an offer goes out ("Bubbly on us when you celebrate with us!"). It's one of the highest-converting automations — industry data suggests 18–25% of recipients book within 30 days.

    Notes — internal staff notes

    Notes are only visible to staff, never to the guest. Use them for:

    • Allergies and dietary restrictions ("Gluten intolerant — avoid bread basket")
    • Preferences ("Always wants the window table", "Drinks Amarone")
    • Social notes ("His wife is Anna", "Birthday every September — whole party")
    • VIP handling ("Personal contact — reach Mikael directly for bookings")

    After saving

    When you click Save, the guest is created and appears immediately in the Guest Registry. You can then:

    • Open the profile and add more tags later
    • Watch the profile auto-fill when the guest makes their first visit
    • Use the guest in segments ("Has tag: Corporate") and campaigns

    Common pitfalls

    • Forgetting the phone number → no auto-match → duplicates appear
    • Sending to a guest who has unsubscribed → always respect a no
    • Inconsistent phone formats → match fails → history is split
    • Forgetting to check if the guest already exists → always search by phone/name first

    This feature is part of Vendion Marketing.

    Curious how it looks in practice? Read more about the product or book a short demo.

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