Add a Guest Manually
Most guests appear in the registry automatically — via the POS, online orders, or the booking system. But sometimes you need to add someone manually: a corporate client calling in, a regular who never books online, or a VIP you want on file before they even visit.
When do you need to add a guest manually?
- Corporate client calls to book an event — you want the profile ready before booking
- Regular always pays cash and won't leave a number at the till, but agrees to be in the registry
- Guest you met off-premise (industry contact) you want to invite to events
- Occasional transfer from an old CRM before Vendion (point-wise — bulk import via CSV is future work)
Step by step:
- Go to Marketing → Guests
- Click New Guest in the top right
- Fill in the form (see field guide below)
- Click Save guest
Field guide:
| Field | Required | Tip |
|---|---|---|
| Name | Yes | First + last name if you have it. Variable {name} in campaigns uses this |
| Phone | No but strongly recommended | This is the key. The system automatically matches future orders and bookings against the phone number |
| No | Required if you want to send email campaigns | |
| Birthday | No | Activates birthday automation (preset, sends 1 day before) |
| Notes | No | Internal staff notes — e.g. "Always table 8", "Shellfish allergy" |
| SMS consent | On by default | Soft opt-in for your own guests. Untick if the guest said they don't want SMS |
| Email consent | On by default | Soft opt-in. Untick if the guest doesn't want email |
| Tags | No | You can add e.g. "VIP", "Corporate", "Wine lover" directly |
The phone number is critical
Vendion uses the phone number as the primary key for auto-matching. When the guest later:
- Pays at the POS and gives the same number
- Books a table online with the same number
- Places an online order
...the system automatically links the activity to the manual profile you created. No duplicates, no lost visit history.
The number is normalized, but format matters: +46701234567 and 070-123 45 67 will NOT match today. Be consistent — we recommend +46701234567 (international) or 0701234567 (no hyphens). Improved phone number normalization is planned for Q3 2026.
Consent and messaging — how it works
Vendion uses a soft opt-in model for guests you add yourself or who buy from you: SMS and email consent are on by default. The idea is that you can stay in touch with your own guests — but always respecting their wishes. Two safeguards are built in:
- An unsubscribe link in every message — the guest can say no at any time (SMS STOP, email unsubscribe). Sending then stops automatically.
- You can untick right away — if the guest says they don't want SMS or newsletters, untick the box at registration.
Always respect the guest's wishes:
- If the guest says "don't send me anything" → untick both boxes.
- Vendion automatically saves a timestamp for consent status, and the guest can always unsubscribe themselves.
- Only send what's relevant to the guest's relationship with your restaurant.
Your responsibility: as a restaurant you're responsible for making sure your messaging complies with GDPR and marketing law. Soft opt-in suits your own guests with clear unsubscribe — if you're unsure whether a particular send is okay, check with your own legal advisor.
Birthday — an underrated gold mine
If the guest gives you their birthday (plus email/SMS consent), the preset birthday automation activates automatically: 1 day before, a birthday SMS with an offer goes out ("Bubbly on us when you celebrate with us!"). It's one of the highest-converting automations — industry data suggests 18–25% of recipients book within 30 days.
Notes — internal staff notes
Notes are only visible to staff, never to the guest. Use them for:
- Allergies and dietary restrictions ("Gluten intolerant — avoid bread basket")
- Preferences ("Always wants the window table", "Drinks Amarone")
- Social notes ("His wife is Anna", "Birthday every September — whole party")
- VIP handling ("Personal contact — reach Mikael directly for bookings")
After saving
When you click Save, the guest is created and appears immediately in the Guest Registry. You can then:
- Open the profile and add more tags later
- Watch the profile auto-fill when the guest makes their first visit
- Use the guest in segments ("Has tag: Corporate") and campaigns
Common pitfalls
- Forgetting the phone number → no auto-match → duplicates appear
- Sending to a guest who has unsubscribed → always respect a no
- Inconsistent phone formats → match fails → history is split
- Forgetting to check if the guest already exists → always search by phone/name first
This feature is part of Vendion Marketing.
Curious how it looks in practice? Read more about the product or book a short demo.
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