Campaign Results and Analytics

Open Marknadsföring → Kampanjer (Marknadsföring → Campaigns) and select a campaign to follow its status and messages.

Statistics shown

• Skickade (Sent) and Levererade (Delivered) show recorded sending results and the share of the campaign.
• Leveranstratt (Delivery funnel) compares these two steps when the campaign has been sent.
• SMS and email count as separate messages. A guest receiving both channels can therefore count twice.

Here, “Delivered” means the messaging service accepted the send. It does not prove the guest read the message or that an email reached the inbox. Opens, link clicks, bounces and unsubscribe rates are not shown as measured results.

Check recipient status The recipient list includes pending, sent, failed and skipped messages. Use status filters to investigate the outcome. The list shows up to 500 messages, so it is not the complete recipient list for larger campaigns.

Interpret Beräknad ROI carefully This card checks whether a recipient’s most recent recorded visit falls within seven days after sending. “Deras spend” means those guests’ total recorded purchases, not just purchases within those seven days. It also uses recipients from the limited list. Do not use this amount as campaign revenue or return on investment.

Actions

• Duplicera (Duplicate) creates a new draft. Review its audience, content and time before sending.
• A draft can be edited or deleted.
• A scheduled campaign can be cancelled before sending starts. Check that its status changes to Avbruten (Cancelled).

Before creating another campaign after an error, check what has already been sent.