Create a Campaign

Send an SMS or email to a group of guests. The campaign is built in a six-step wizard.

Step 1 – Channel:

1. Go to Marketing → Campaigns
2. Click New Campaign (or Create campaign if you don't have any campaigns yet)
3. Give the campaign an internal name (shown only to you, not to guests)
4. Choose channel: SMS, Email, or Both

Step 2 – AI draft (optional): Briefly describe what the campaign is about, and the AI writes a draft you fine-tune in the next step. Prefer to write it yourself? Skip ahead with Next.

Step 3 – SMS (shown if you chose SMS or Both):

1. Write the message with a live preview
2. Insert variables with the buttons:
   • {name} – Guest's name
   • {restaurant} – Restaurant's name
   • {booking_link} – Link to the booking page
3. A character counter + SMS count is shown (emoji/special characters → 70 characters per SMS instead of 160)
4. An unsubscribe link is automatically added to every campaign SMS

Step 4 – Mail (shown if you chose Email or Both):

• Subject line + email builder where you stack blocks (heading, text, image, button, etc.) and pick a theme
• Automatic unsubscribe link in the footer

Step 5 – Recipients: Choose the target group:

• All guests – Everyone with contact details
• Segment – Choose a saved segment
• Tags – Choose one or more tags

The system shows how many can be reached via SMS and email respectively (requires contact details + consent).

Step 6 – Send:

• Send now – Campaign sends immediately
• Schedule – Choose date and time
• Save draft – the button is available in every step and saves without sending