Large Campaigns – Recipients and Follow-Up

You can create a campaign for more than 1,000 guests. Vendion fetches the full audience and processes sending in batches. You do not need to split one campaign solely because the audience exceeds 1,000.

Prepare a larger campaign

1. Open Marknadsföring → Kampanjer → Ny Kampanj.
2. Choose the channel, write the content and select an audience under Mottagare.
3. Check reachable SMS and email recipients. Contact details, SMS destination country, channel choices and unsubscribe status affect the counts.
4. Check SMS parts and estimated cost. 2,000 recipients receiving two parts each means 4,000 SMS parts.
5. Choose to send now or schedule, then click Skicka Kampanj.

Audiences larger than 500 guests display Stor kampanj — bekräfta (Large campaign — confirm), showing recipient counts and an estimated cost. Review it before confirming.

While sending Allow campaign creation to finish and follow the counter on the page. Larger campaigns can take longer. There is no fixed delivery time for every campaign.

Open the campaign under Marknadsföring → Kampanjer to check status and recorded sending results. SMS and email are separate messages, so message count can exceed guest count.

If fewer guests were reached than expected Review failed and skipped messages. Possible causes include contact details, unsubscribe choices, sending errors or reaching the day’s sending limit. Skickad means the run finished; it does not guarantee delivery of every message.

The detail view shows up to 500 recipient messages. Do not use that list’s length alone to decide whether a larger campaign reached its full audience. Estimated ROI is not a complete revenue measure.

If sending stalls or reports an error

1. Reopen the same campaign and check its status.
2. Note the name, start time, channel and visible error.
3. Check what was already sent before retrying.
4. Contact Vendion if the result is unclear or stops changing. Do not duplicate the campaign for the entire audience to resolve an error; guests already reached could get the same message again.

You can split audiences when they should receive different content. Use clearly separated segments and check for overlap.