Marketing
Segments – Build Target Groups
2 min read#8
Segments are dynamic filters that define a group of guests based on combinations of criteria.
Create a segment:
- Go to Marknadsföring → Gäster → Segment
- Click Nytt Segment
- Add filters:
Available filters (21, with their Swedish field labels):
| Category | Filters |
|---|---|
| Behavior | Besök, Total spend, Snittnota, Besöksfrekvens, Senaste besök, Första besök |
| Contact | Har email, Har telefon, SMS opt-in, Email opt-in |
| Tags | Tagg, Auto-tagg |
| Bookings | Bokningar, No-shows, Sällskapsstorlek |
| Milestones | Födelsedag → inom X dagar (birthday within X days) |
| Event/Resource | Event-deltagande, Deltagit i event, Deltog i tillfälle, Resursbokningar, Bokat resurs |
Operators: more than / fewer than, over / under, within X days, more than X days ago, has / lacks
- See live preview – the number of matching guests updates in real time
- Name the segment and choose an icon
- Click Spara segment
All filters use OCH (AND): the guest must meet every condition. Visits and Total spend refer to recorded history, not a selectable sales period.
Tip: Segments are dynamic – the guest list updates automatically when guest data changes. You never need to update them manually.
Example segments:
- "Loyal guests" – Visits ≥ 5, last visit within 30 days
- "At-risk guests" – Visits ≥ 3, last visit more than 60 days ago
- "Big spenders without email" – Average spend ≥ 500, lacks email
- "Birthdays this week" – Birthday within 7 days
This feature is part of Vendion Marketing.
Curious how it looks in practice? Read more about the product or book a short demo.
Was this article helpful?