Segments – Build Target Groups

Segments are dynamic filters that define a group of guests based on combinations of criteria.

Create a segment:

1. Go to Marketing → Guests
2. Click Create segment
3. Add filters:

Available filters (19):

Operators: ≥, ≤, =, within X days, more than X days ago, has/lacks

Period: Limit to last 30/60/90/365 days or all time

1. See live preview – the number of matching guests updates in real time
2. Name the segment and choose an icon
3. Save

Tip: Segments are dynamic – the guest list updates automatically when guest data changes. You never need to update them manually.

Example segments:

• "Loyal guests" – Visits ≥ 5, last visit within 30 days
• "At-risk guests" – Visits ≥ 3, last visit more than 60 days ago
• "Big spenders without email" – Average spend ≥ 500, lacks email
• "Birthdays this week" – Birthday within 7 days