Automatic Tags (Auto-Tagging)
Categories and articles
Automatic tags are assigned and removed by the system based on rules you define.
Pre-set auto-tags:
| Tag | Rule |
|---|---|
| Stamgäst (Regular) | 5+ visits |
| Storspenderare (Big spender) | Average spend ≥ 800 SEK |
| Riskgäst (At-risk guest) | Regular + 60+ days since last visit |
| Ny gäst (New guest) | First visit within 30 days |
| Återkommande (Returning) | 3+ visits |
| No-show risk | 2+ no-shows |
| Födelsedagsbarn (Birthday) | Birthday within 14 days |
| Event-gäst (Event guest) | Attended ≥ 1 event |
| Bowlingälskare (Bowling lover) | 3+ resource bookings |
| Takeaway-gäst (Takeaway guest) | ≥ 60% takeaway orders |
| Bordsgäst (Dine-in guest) | ≥ 60% table-service orders |
Create a custom auto-tag:
- Go to Marknadsföring → Gäster → Taggar
- Click Ny Tagg and turn on the Auto-tagging toggle
- Define the rule (e.g. "Visits ≥ 10" or "Average spend ≥ 500")
- Save
Run auto-tagging: Click Kör auto-tagging to immediately evaluate all rules. Rules are also evaluated on recorded payments and certain booking changes.
Supported rule types:
- Number of visits, total spend, average spend (at least/at most)
- Number of bookings, no-shows
- Days since last visit, first visit
- Birthday within X days
- Number of event bookings and resource bookings (at least)
- Share or most recent service mode (takeaway, table, dine-in, delivery)
Choose a rule you can complete: Enter spending amounts in SEK. For example, use Snittnota → >= → 800. For a particular activity, choose the event or resource in the segment builder instead. Visit time and specific event/resource rules cannot be completed in the current auto-tag form. The VIP preset’s top 10% rule and numeric equality do not produce a reliable audience either; use at least/at most or a reviewed segment.
This feature is part of Vendion Marketing.
Curious how it looks in practice? Read more about the product or book a short demo.
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