Automations – 17 Trigger Examples

Here are 17 examples to adapt to your restaurant. Open Marknadsföring → Automationer → Ny Automation. Choose a trigger, channel, content and optional audience, then review the final step before activation. The texts below are examples; any offers or benefits must actually be configured and available. Keep variable names exactly as shown, even in English messages.

1. Welcome greeting

• Trigger: Händelse → Första besök
• Delay: 24 hours
• Channel: SMS
• Text: ”Thanks for your first visit to {restaurang}, {namn}! We hope to see you again: {bokningslänk}”

2. Thank you after a visit

• Trigger: Händelse → Besök avslutat
• Delay: 2 hours
• Channel: SMS
• Text: ”Thanks for visiting, {namn}! We look forward to welcoming you back to {restaurang}.”

3. Follow up a no-show

• Trigger: Händelse → No-show
• Delay: 1 hour
• Channel: SMS
• Text: ”Hi {namn}, you missed your booking. Contact us if you would like to rebook.”

4. Acknowledge a VIP tag

• Trigger: Händelse → Tagg tillagd; enter the tag name VIP
• Delay: 0 minutes
• Channel: SMS
• Text: ”Hi {namn}! Thank you for your loyalty to {restaurang}.”

5. Follow up an event booking

• Trigger: Händelse → Eventbokning skapad
• Delay: 1 hour
• Channel: Email
• Text: ”Thanks for your event booking at {restaurang}. Contact us if you have questions.”

6. Follow up a resource booking

• Trigger: Händelse → Resursbokning skapad
• Delay: 1 hour
• Channel: Email
• Text: ”Thanks for your booking, {namn}! We look forward to welcoming you.”

7. Message the gift card purchaser

• Trigger: Händelse → Presentkort utfärdat (till sändare)
• Delay: 0 minutes
• Channel: SMS
• Text: ”Thank you for purchasing a gift card at {restaurang}, {namn}!”

8. Highlight earned points

• Trigger: Händelse → Lojalitetspoäng intjänade
• Delay: 0 minutes
• Channel: SMS
• Text: ”Hi {namn}! You have earned new points at {restaurang}.”

9. New loyalty tier

• Trigger: Händelse → Uppgraderad till ny nivå
• Delay: 0 minutes
• Channel: SMS
• Text: ”Congratulations {namn}! You have reached {nivå}. {nivåförmåner}”

10. First stamp on a card

• Trigger: Händelse → Klippkort — gästen gick med
• Delay: 0 minutes
• Channel: SMS
• Text: ”Your first stamp is recorded, {namn}! Follow your card here: {minasidor}”

11. One stamp left

• Trigger: Händelse → Klippkort — 1 stämpel kvar
• Delay: 0 minutes
• Channel: SMS
• Text: ”Almost there, {namn}! One stamp left until your reward: {minasidor}”

12. Stamp card completed

• Trigger: Händelse → Klippkort fullt — belöning klar
• Delay: 0 minutes
• Channel: SMS
• Text: ”Your stamp card is full, {namn}! See your reward on My Pages: {minasidor}”

13. Win-back after 60 days

• Trigger: Schema, Mondays at 10:00.
• Condition: Win-back — at least 60 days since the last visit and at least 3 visits.
• Channel: SMS.
• Text: “Hi {namn}, it has been a while! Welcome back to {restaurang}: {bokningslänk}”

14. Recurring menu information

• Trigger: Schema; choose a weekday and time.
• Condition: Alla i målgruppen (Everyone in the audience); restrict Målgrupp to a relevant segment.
• Channel: Email.
• Text: “News from {restaurang} – come discover our menu.”

The 30-day per-guest interval applies here too. A weekly run does not mean the same guest receives an email every week. For a specific monthly newsletter or Christmas message, create a campaign scheduled for the exact date. Update the content before future sends.

15. Birthday greeting the day before

• Trigger: Datumfält → Födelsedag (Date field → Birthday).
• Days before: 1, at 10:00.
• Channel: SMS.
• Text: “Happy birthday tomorrow, {namn}! Come celebrate at {restaurang}.”

The guest’s birthday must be recorded in the profile. The date trigger has no name-day or first-visit-anniversary option.

16. Follow up a poor review

• Trigger: Händelse → Dåligt omdöme (1–2 stjärnor)
• Time: tick Skicka vid ett visst klockslag and choose a time. The default is 10:00.
• Channel: SMS
• Text: ”Hej {namn}, tack för ditt omdöme ({betyg}).”

17. Thank the guest for a good review

• Trigger: Händelse → Bra omdöme (4–5 stjärnor)
• Time: the same checkbox Skicka vid ett visst klockslag
• Channel: SMS
• Text: ”Tack för omdömet, {namn}! Vi är glada att du trivdes på {restaurang}.”

The variables {betyg} and {kommentar} belong to the review triggers. Nothing is sent until you switch the automation on.

Review and follow up

Check guest linking, audience, the actual offer and channel consent. The gift card event targets the purchaser/sender; its text does not replace the gift card. Event and resource messages should complement existing booking messages without creating duplicate confirmations.

Automations have a 30-day interval per automation and guest, and at most two send occasions per guest in a rolling seven-day period. SMS plus email counts as one occasion; failed attempts can count too. A points automation therefore does not send a message for every purchase.

Campaigns and automations check unsubscribe status and channel choices. Automation SMS has no automatic unsubscribe link: add a clear contact method for opting out of advertising. Do not assume STOP replies are handled automatically.

Enable Aktiv after review and follow Visa logg under Marknadsföring → Automationer. Read the status; a sent row does not mean the message was read.