Understanding Margin Calculations
Margins show what remains after cost of goods. For a comparable calculation, use sales after discounts and excluding VAT, together with cost prices excluding VAT.
| Calculation | Formula |
|---|---|
| Food Cost % | Cost of goods ÷ net revenue × 100 |
| Gross Margin % | (Net revenue − cost of goods) ÷ net revenue × 100 |
| Margin per unit sold | Net revenue per unit − cost price per unit |
With net revenue of SEK 100 and goods costing SEK 30, Food Cost is 30 percent and gross margin is 70 percent. Staff, rent and other costs have not yet been deducted.
Check cost prices
Open Meny → Produkter → Alla artiklar, select a product and enter Inköpspris, excluding VAT. Also check variant cost prices where used, and save the product.
Missing cost prices affect views differently. Product mix warns and leaves the item margin unavailable; Menu Engineering cannot classify it. Overview and Profitability can still sum sales with incomplete goods costs, so a high margin does not prove that all costs have been registered.
Compare the right metrics
Översikt, Lönsamhet, Periodjämförelse and Menu Engineering use sales after discounts and excluding VAT for margin metrics. Produktmix still uses its Netto column, which includes VAT and subtracts only item discounts. Its margin is therefore not directly comparable with the other views' margin excluding VAT.
Calculations use current cost prices. A price change can affect an earlier period when viewed again. Colour indicators are the app's reference levels, not individual profitability targets.
This feature is part of Vendion Analytics++.
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