Loyalty – Tier Levels
Tier levels are what turn a loyalty program into something guests actually care about.
Open: Marketing → Loyalty → Tiers
How tiers work
- Unlimited number of tiers per restaurant
- Sorted by order (1 = lowest)
- Qualifying spend is measured on rolling 12 months (not calendar year)
- A nightly update moves members up/down automatically
- No member "stays" on a tier if their spend drops
Fields per tier
| Field | Meaning |
|---|---|
| Name | Free text ("Silver", "VIP", "Regular", "Gold Card") |
| Color | Color for badge |
| Sort order | 1 = lowest, N = highest |
| Qualifying spend (SEK) | Threshold in SEK – input as SEK, stored as öre |
| Earn multiplier | 1.0 = standard, 1.5 = 50 % more, 2.0 = double |
| Flat discount (%) | Auto-discount on all orders (0 = none) |
| Birthday bonus (points) | Extra points on guest's birthday |
| Booking priority | Flags bookings in the booking system |
| Perks | Free-text list, one per line (shown to guest and staff) |
| Auto-tag | CRM tag auto-applied on tier reach |
| Welcome automation | Trigger automation when guest reaches tier |
Example: Classic three-tier structure
Silver – Entry
- Sort order: 1
- Qualifying spend: 0 SEK
- Earn multiplier: 1.0×
- Flat discount: 0 %
- Perks: (empty)
Gold – Mid
- Sort order: 2
- Qualifying spend: 5,000 SEK
- Earn multiplier: 1.5×
- Flat discount: 5 %
- Perks: "Welcome drink for the party", "Priority at events"
Platinum – Top
- Sort order: 3
- Qualifying spend: 20,000 SEK
- Earn multiplier: 2.0×
- Flat discount: 10 %
- Perks: "Annual dinner on the house", "VIP reservation on short notice", "Personal birthday email from the owner"
Step-by-step: Create your first tier structure
- Marketing → Loyalty → Tiers
- Click New tier
- Add Silver as entry (0 SEK threshold)
- Click New tier – add Gold
- Click New tier – add Platinum
- Click Save all tiers
Tip: Start with three tiers. More gets confusing and hard to communicate.
How the system finds the right tier
Each night a tier refresh runs for every member:
- Sums all paid orders in the last 12 months (excluding refunds)
- Finds the highest tier the member's 12m spend qualifies for
- If tier changed → removes old auto-tag, applies new
Example math:
- Guest has 18,000 SEK of 12m spend → Gold (Gold is 5,000, Platinum is 20,000)
- Guest has 25,000 SEK → Platinum
- Guest has 300 SEK → Silver
What happens on downgrade?
If the 12-month spend drops below the current threshold (e.g. after a large refund), the member moves down the next night. Auto-tags switch automatically – so a scheduled "Gold" segment campaign still reaches the right audience.
UX note: Downgrades can sting. Consider sending an SMS/email ("You're close to re-qualifying for Gold – dine with us before May 31") instead of silently dropping their status.
This feature is part of Vendion Loyalty.
Curious how it looks in practice? Read more about the product or book a short demo.
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